Milk Straws Rebrand
Milk Straws, a classic childhood favorite treat, needed a fresh brand overhaul to improve shelf presence and allow it to fit modern design trends.
Project Overview
Category: Packaging Design
Timeline: 5 weeks (2026)
Problem: Dated, unappealing branding
Solution: A fresh, illustrative, contemporary redesign that appeals to modern audiences
Milk Straws, a classic childhood favorite treat, needed a fresh brand overhaul to improve shelf presence. I addressed its outdated branding by creating a refreshed, contemporary identity that appeals to both new and existing audiences.
Original Branding
