Greater Chicago Cage Bird Society Rebrand

Project Overview

Category: Brand Design
Timeline: 3 weeks (2025)
Programs: Adobe Photoshop, Adobe Illustrator
Problem: Too detailed, poor hierarchy, unclear color story
Solution: A modern take on the brand with colors rooted in Chicago and more stylized imagery

Redesigned the Greater Chicago Cage Bird Society’s identity, simplifying its visual language to create a more cohesive, modern, and memorable brand.

Original Branding

Design Solution and Process Documentation